Gary Mo

Managing Director

Founder of both the SER Group and Cellcycle, Gary is leading the way in sustainable WEEE & battery recycling.

Simon Chow

Senior Contracts Manager

Simon helps ensure all clients are provided with a tailored service that can accommodate to all battery recycling requirements.

Daniel Mo

Operations Director

Daniel is in charge of the operations across the SER Group and ensures each division is working at 100% efficiency.

Max Nagle

Senior Marketing Executive

Max is in charge of Cellcycle's marketing and communications. helping bring the company's values to life through a range of channels

Jeff Borrman

Director of Battery Division

Jeff is an expert in advanced battery recycling, helping develop new technology and processes to be as sustainable as possible.