
Gary Mo
Managing Director
Founder of both the SER Group and Cellcycle, Gary is leading the way in sustainable WEEE & battery recycling.
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Simon Chow
Senior Contracts Manager
Simon helps ensure all clients are provided with a tailored service that can accommodate to all battery recycling requirements.

Daniel Mo
Operations Director
Daniel is in charge of the operations across the SER Group and ensures each division is working at 100% efficiency.

Max Nagle
Senior Marketing Executive
Max is in charge of Cellcycle's marketing and communications. helping bring the company's values to life through a range of channels

Jeff Borrman
Director of Battery Division
Jeff is an expert in advanced battery recycling, helping develop new technology and processes to be as sustainable as possible.
